I started Snugtums in 2013, following the birth of our daughter. As a first time mum (whose baby was born in the middle of winter) I never thought to question why my baby always had to wear a vest underneath her t-shirt, because it was freezing cold at the time. When she was about three months old I started dressing her in proper clothes, like lovely little t-shirts and trousers etc. But, as the weather got a little warmer and two layers meant she was a bit too warm, I put her in a vest and trousers, because I knew it would at least keep her tummy covered and her nappy roughly where it was supposed to be.
Vests are brilliant (they're perfectly functional and there are some lovely designs out there) but I found the vest/trouser combo didn't have the same appeal as the lovely t-shirts I'd bought, which would hang nicely over the top of whatever she was wearing. So I set about designing tops that stay in place like a vest (using poppers underneath) and that also hang over the top of your baby's trousers, skirt, shorts etc, without them needing to wear two layers.
The essence of my brand is about making things easier for us as parents, without compromising on quality, style or fashion. All of my tops are made in Great Britain from good quality cotton.