Our brand
It's not easy making sure tummies are covered and nappies are kept in place when your little one just wants to be busy having fun. That's why we've designed tops that look like t-shirts and stay in place just like a vest or a bodysuit.
The idea for Snugtums stemmed from a little seed sewn back in 2013. We found bodysuits to be an absolute essential (they're brilliantly functional and there are some really cute designs available). But what came up time and again was the need to use a bodysuit and a top.
So we set about designing Snugtums tops to keep tiny tots' tummies covered, with poppers that fasten between their legs, keeping their nappy nice and secure too. And they look just like a regular top once your baby has their bottoms on, as they hang over their jeans, leggings, skirt, trousers or shorts, just like a normal t-shirt. Plus, there's only one layer of material over your baby's chest so if it's warm (or you prefer to dress your little one in layers) you don't have to worry about them getting too hot.
The essence of our brand is about making things easier for parents, without compromising on quality, style or fashion. All our tops are made in Great Britain (from good quality cotton) because it's really important to us that we support UK manufacturing.